Eastern Trading Post

Eastern Trading Post (ETP) is an online store that stocks independent cycling apparel and other fine gems from the west. Being Manila-based, we wanted to give off the old world smuggler vibe—a time when exotic items were discreetly slipping into the east from the west.

With the chinese chop-inspired logo in place, we knew that the presentation of items should follow suit. By crafting a shipping crate background, we were able to art direct and photograph the items in a way that supports the concept. Beyond the look of the website, we decided to package every item in mahjong pad paper and twine, tying everything nicely together.